Innovatia

Gucci Synonymous with luxury and style, the iconic Italian fashion house celebrated its 100th year in 2021. Known for its high-quality craftsman- ship, attention to detail, and timeless designs that never ever go out of style, Gucci was founded in Florence, Italy, by Guccio Gucci. The story goes that Guccio was inspired by the luxury luggage owned by aristocrats staying at London’s Savoy Hotel, where he worked as a porter. From the beginning, the Gucci brand became the perfect fit for the pastimes of the wealthy, like horse-riding — hence the brand’s signature horsebit. Behind the scenes, Gucci has survived family feuds, take-over attempts, a near-bankruptcy, a public listing, financial turnarounds and even a murder. Yet the allure of the brand, and its extravagant, opulent de- signs, is enduring as Gucci continues its suc- cess as a label of choice of wealthy travellers, celebrities, and well-heeled clients. Shop 3012, Castlereagh St, Sydney NSW 2000 Locations in Brisbane, Sydney and Melbourne Sexy clothing, provocative statements, and racy advertising … Tom Ford is credited with bringing “sexy” back to fashion. The American fashion designer and filmmaker launched his eponymous luxury brand in 2005 after serv- ing as the creative director at Yves Saint Lau- rent and Gucci, where he was best known for turning the Italian fashion house into a brand worth billions of dollars. The Texas-born de- signer studied architecture before immersing himself in the world of fashion. After leaving Tel: +61 1300513343 gucci.com/au/en_au Tom Ford

Gucci, Ford settled in Los Angeles and directed and produced the highly acclaimed film, A Sin- gle Man. Afterwards, Ford refocussed on fash- ion, initially with cosmetics and menswear before returning to the high-octane world of glamorous womenswear. Ford’s signature style remains simple but striking. Think bold statements, like his velvet tuxedo jackets em- blazoned with abstract designs and patterns. Still today, Tom Ford designs reflect the de- signer’s elegance, refinement, adventure, and timeless class. 188 Pitt St, Sydney NSW 2000 Tel: +61 2 9232 8399 tomford.com Giorgio Armani Giorgio Armani has earned hallowed space in the luxury fashion industry through the brand’s superior design, poignant styles, and trends, making it one of the most highly val- ued fashion companies in the world. Founder Giorgio Armani was born in northern Italy in 1934 and was on leave from military service when he got a job as a window dresser at a Milan department store. He became a buyer, marking his entry into fashion. Armani be- came a designer at fashion house Nino Cerruti in 1965 and within a decade had started his own fashion house. Armani’s designs honed his sense of aesthetics, beauty and luxury, a sense that appealed to society’s elite. Today, with many sub-brands under the parent um- brella of Giorgio Armani, the fashion house caters to various markets and has become one of the strongest fashion and luxury brands in the world. The brand is built on the pillars of class, quality, and exclusivity. Its lines cover all

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