treated as a playful cultural event in which par- ticipants throw coloured water at friends and strangers. This practice has been adopted at other events including Australian Fun Runs. Songkran Water Festival has faced a similar dis- semination of culture, originally celebrating the Thai new year according to a Buddhist folk myth. When a two-day festival in the style of Songkran was planned in Singapore, the Tourism Authority of Thailand (TAT) Deputy Governor for Tourism Products claimed that Thailand holds exclusive rights to celebrate Songkran and threatened to sue; the event was later altered.
tomato fight – purchases tomatoes for a low price from the Extremadura region of Spain. They only use tomatoes deemed unfit for consumption, thus reducing waste. Melbourne’s Rising festival worked with Green My Plate to allow vendors and attend- ees to reuse crockery, rather than providing single-use plastics. “We drop off the plates and bowls to the food vendors. You then order your noodles or your burger, whatever food it is, and it is served up on a plate or in a bowl,” Green My Plate’s Jess Fleet explained of the system.
“When you’re done, you return that plate or bowl into one of our Green My Plate bins, and then we wash and reuse.” Glastonbury festival has announced multi- ple innovative supply practices over the years, including Wi-Fi statues in 2014 and transpar- ent toilet cubicles in 2015. The toilet instal- lation featured a two-way mirror to remind attendees that only one third of the world’s population has access to the privacy and com- fort of a bathroom.
Innovation in supply As the climate crisis prompts individuals and organisations to reduce their own emissions, fes- tival organisers have found sustainable ways to supply their attendees with quality-of-life needs. La Tomatina – an annual, single-day, city-wide “Festival organisers have found sustainable ways to keep festival attendees entertained.”
https://www.youtube. com/watch?v=rUk8LyOvg- bQ
https://www.youtube. com/watch?v=Znbk- CAmxxL
La Tomatina video
Songkran Festival video
https://youtu.be/6BV-WP- Drdpk
https://www.youtube. com/watch?v=Znbk- CAmxxL
Glastonbury video
Holi Festival video
https://www.youtube. com/watch?v=m0jS- grcZ_1U
https://www.youtube. com/watch?v=JRLswo_ qFyU
Rising festival video
Semana SantaFestival video
INNOVATIA
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INNOVATIA
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