Innovatia

ric is calculated as the number of novel ideas someone can generate in a given amount of time. If you set your timer for two minutes, and generate ten ideas, your Ideaflow metric is five (ten ideas divided by two minutes). They suggest measuring this at the start of your Ide- aflow improvement journey, and again once you’ve been using the techniques in the book in order to judge your progress. After making the case for improving your Ideaflow, the book dives deeper into two main categories of Ideaflow improvement; testing, and elevation.

The elevation section of the book was more repetitive of many other books or podcasts on creativity and innovation. We’re remind- ed to think laterally about our problems by looking at different industries, collaborate with other people, collide two ideas together to create a new one, put a waterproof note- book and pen in our showers. However, the testing section contained ide- as that are worth spending more time on. How often do you test your ideas in measur- able and novel ways that go beyond asking a couple of stakeholders for their thoughts?

Vibrant miracles of nature for all eternity.

Perry Klebahn and Jeremy Utley

INNOVATIA

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INNOVATIA

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