IDEAFLOW BOOK REVIEW Jeremy Utley and Perry Klebahn think you should measure your ideas. The Stanford Hasso Plattner Institute of Design (aka dSchool) professors call this metric your Ideaflow, which is also the title of their 2022 book on the subject. By Steph Clarke T hey propose that all problems are idea problems at their core. Whether you’re trying to invent a new product, solve a difficult HR case, or find new clients; the more ideas you have, the better off you’ll be. In fact, improving your Ideaflow will not only help you solve more problems, it will also make your work more satisfying and enjoyable. What more could one want?
“The irony is that most organisations are so risk-averse that they’d rather execute an average, safe idea than test a brilliant, bold one.”
“You can’t get good ideas overnight. You need to keep them flowing in good times and bad. Ideas are solutions to future problems. They represent tomorrow’s profits. No ideas, no tomorrow .” Importantly, your Ideaflow is not the num- ber of ideas you execute on, but the number of initial ideas you generate, because quanti- ty is the gateway to quality. Ideaflow as a met-
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