FROM INVESTING TO POSITIVE IMPACT The origins of responsible and ethical investing lie with religious groups that sought to invest according to their various moral principles. Today a new standard needs to be applied to measure the effectiveness of this type of
investment, writes Mathew Browning. T he scope, definition and adoption of re- sponsible investing have expanded over time to encompass many aspects of soci- ety, the natural world and corporate behaviour. From the 1960s onward, US colleges decided not to invest in apartheid South Africa, while a similar shift is now underway with fossil fuels. The rise of responsibly and ethically charged in- vestment, though, is not due to any single issue
or event. An ever-shifting landscape of corporate scandals, environmental concerns, changing societal demands and rapid transformations in technology and business models make for con- stantly evolving dynamics. Defining responsible investing Gone are the days when investments were as- sessed solely on risk and return. “Non-financial”
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