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the australian farmer
Merlo innovation driving farm efficiency
Merlo Australia empowers modern agriculture with versatile telehandlers that boost efficiency, cut costs, and deliver long-term value, helping farmers streamline workflows and adapt to industry demands.
time, and reduces reliance on labour — a major advan- tage in an industry grappling with workforce shortages. Chris Wilson, National Sales Manager at Merlo Aus- tralia, highlights the growing importance of flexibility on today’s farms: “Farmers are under pressure to do more with fewer resources — whether that’s people, time, or fuel. Ver- satile machinery that can perform multiple roles reli- ably and efficiently is one of the smartest investments a farmer can make.” The broader trend in agriculture is clear: Innovation and versatility are reshaping the way farms operate. From unpredictable weather patterns and rising input costs to growing demand for sustainable practices, farmers are seeking solutions that build resilience and profitability.
For progressive Australian farmers, choosing the right machinery goes far beyond horsepower. It’s about effi- ciency, flexibility, and maximising return on investment — all while meeting the demands of modern farming. Merlo Australia understands this evolving landscape and has built its reputation on delivering machines that help producers do more with less, while staying competitive in an increasingly cost-sensitive environment. At the forefront of Merlo’s lineup is the Multifarmer series — a hybrid that combines the functionality of a telehandler with the capabilities of a tractor. With high lifting capacity, a rear PTO, and a three-point linkage sys- tem, the Multifarmer runs a wide range of implements while handling heavy loads, all with one versatile ma- chine. This dual-purpose design boosts efficiency and reduces the need for multiple machines, lowering both capital investment and ongoing maintenance costs. Merlo telehandlers are also renowned for advanced safety and fuel-saving technologies. The patented Merlo Dynamic Load Control (M-CDC) system pro- vides intelligent load management, giving operators confidence when working with varying materials and terrains. The Electronic Power Drive (EPD) optimises engine performance to cut fuel consumption without sacrificing power or productivity. Forward-thinking producers like Hay Australia are al- ready reaping the benefits. By integrating a Merlo into their operations, tasks such as lifting, loading, towing, and material handling are consolidated into a single high-per- formance machine. This streamlines workflows, saves
Merlo is responding to these chal- lenges with continuous innovation — from cab comfort and intuitive controls to market-leading safety systems and fuel efficiency. Every machine is built with the future in mind, helping producers stay ahead in a changing industry. Merlo Australia is proud to support farmers with machinery that’s robust and smarter by design — reducing costs, saving time, and improving safety while unlocking tomorrow’s opportunities.
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