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Dealers: essential partners in agriculture, not just middlemen
A discussion point has been raised recently about the value proposition of machinery dealerships which provoked an interesting reflection on what dealers actually bring to the industry, and indeed the broader agricultural economy. Viewing the role of dealerships as simply transactional, fails to recognise the significant value they bring to local communities, industries, and the nation. Supporting local communities and providing careers Dealers are not just intermediaries; they are pivotal employers within local communities. Across Australia, these businesses employ thou- sands of people in roles ranging from sales and service to logistics and administration. Many of these employees live, work, and contribute dir- ectly to the communities where these dealerships operate, fostering economic activity and stability in rural and regional areas. These businesses don’t just employ workers—they create opportunities for families to thrive in rural areas, sustaining com- munities that are increasingly under pressure from urbanisation and corporate consolidation. Dealerships are among the largest providers of apprenticeships in regional Australia. They train the next generation of mechanics, technicians, and precision farming specialists, equipping them with globally transferable skills. These aren’t just jobs— they’re pathways to expertise that can open doors to opportunities anywhere in the world. This investment in education and career development
ensures a pipeline of expertise that supports not just agriculture but also a wide range of industries reliant on skilled technical labour. Commitment to sustainability and environ- mental standards Dealers have also embraced their responsibility to meet community expectations regarding sus- tainability. Many are actively working to reduce the environmental impact of machinery by intro- ducing electric and hybrid options and promot- ing equipment that meets stringent European and U.S. standards for engine emissions. This is not just a response to regulatory changes but a proactive effort to align with global trends in
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