193
the australian farmer
Expert insights from the top
Michael Crowley
Following from another record year for beef produc- tion and exports, we anticipate opportunities for Australian beef to continue into 2025, especially in markets like the US which is in a cattle herd rebuild and was our number one export destination for beef in 2024. A smaller American herd also means im- proved competitiveness access for our beef in other major markets like Japan, Korea, and China. With our own cattle herd reaching maturity, Australia is in a position to capitalise on this global demand. A focus on improving fertility, improving animal growth rates, optimising turn-off weights, and striv- ing for improved carcase quality is key for producers to look to next year. When considering appropriate turn-off weights and how long to fatten their cattle, producers should consider the cost benefit of con- tinuing to feed animals and the end price received for the animal to evaluate if continuing to feed is cost-effective. Often the sweet spot on a feeder grid or a processor grid is not producing the heaviest ani- mal. The price differential is often for the most opti- mum animal delivered within the specifications. With strong domestic market demand and such a robust export market available outlook in 2025, pro- ducers should be aware of market specifications. The best way to understand market specifications and the most cost-effective marketing options for your beef enterprise is by being well informed. Use mar-
ket intelligence available through the National Live- stock Reporting Service (NLRS), access past carcase feedback from your supply chain partners or through MyFeedback in order to implement a continuous improvement system by responding to short-and long-term price and market signals.
Michael Crowley is Managing Director of Meat & Live- stock Australia since May 2024
Powered by FlippingBook