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“ In order to revolutionize Australia's fruit cultivation and marketing, it is crucial to reassess our approach. As an industry, we must inquire whether we possess a comprehensive understanding of consumer prefer- Gavin Porter, CEO, ANFIC
ences. Since consumers are the ones investing their hard-earned money in purchasing fruit, it is essential to prioritize their needs and requirements. By exploring the potential of novel fruit varieties with exceptional flavour and quality attributes, we can align our production and marketing strat- egies to fully cater to the consumer's expectations. ANFIC assumes a pion- eering role in advancing fruit improvement in Australia, with a steadfast commitment to consumer-centric initiatives.
“ “I look at Australian agriculture, and the lives of indi- vidual farmers through my three primary lenses: as sheep farmer, agro economist, and as head of a key body devoted to pest control. What counts most in the
development of our growing industry? Information is king, those who har- ness it, benefit. Applied R&D is our key cutting-edge advantage. Applying R&D creates meaningful innovation. These together create productivity, thus higher profits. These are the key themes of The Australian Farmer digital journal. When taken all together they make a virtuous circle.”
Stephen Ware, Executive Director, Australian Environmental Pest Managers Association Limited
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