96 “ “Agricultural machinery dealerships play a vital role in driving innovation across Australian INNOVATION IN PRACTICE farming. By equipping farmers with cutting-edge technology and providing reliable support, they help increase efficiency, reduce downtime, and improve profitability. Today, this partnership is more important than ever, as dealers and farmers work closely to tailor equipment solutions to meet the unique demands of local conditions” Paul Barry, General Manager Dealer Network, CEA
“ “In times of transformation, it’s the people who drive true lasting change. The strength of any organisation lies in empowering teams who understand the unique needs and challenges of
those they serve. By embracing innovation and fostering collaboration, we turn ideas into impact, fuelling progress, and resilience. As we navigate change, it’s the dedication, adaptability, and insight of an organisation’s people that ensures we sustain growth, create value, and deliver a strong future together in agriculture”. Kathryn Davies, General Manager Agribusiness at Bendigo Bank.
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